Library and information services are excellent at research. But were you aware that they could also provide content for newsletter, websites and blogs?
From our broad experience, lawyers and others in the firm rely on information services for industry and legal news, as well as trend spotting. We can send material to lawyers and professional support lawyers, and encourage them to produce insightful legal comment. We can work with business development teams to ensure that they communicate with the right people. What is relevant for a law journal, may not be suitable for a wider audience.
The best legal websites are those which are regularly updated and achieve search engine optimisation (SEO). This can be a challenge for marketing/business development teams.